What, Exactly, Do You Want Your Blog To Do?
Our house was built in 1905. It has a lot of odd nooks, crannies, and mysteries. Possibly a few ghosts. They’re friendly. It also has an old wood-burning stove that…
Stop Blogging. No, Really. Here’s Why
There are plenty of ways to throw good marketing money out the window. So. Many. Ways. And a bad blog is one of the best. Bad news: Most business and…
How to Find Images for Your Blog (Without Stealing From Artists)
Everyone knows they need images for their blogs, and everyone knows you shouldn’t steal. Unfortunately, a lot of folks have trouble navigating those two rules at the same time. I…
5 Questions Your Content Strategy Must Answer
Once upon a time, long, long ago (around 2005-ish), a plucky little technology company hired a young freelance writer, and set her loose to see what she could do. Let…