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Blog
3 Reasons to Stop the Holiday Card Madness
Now that the stress of the Thanksgiving week is past and you’re all caught up on everything you didn’t do that week, it’s time to think about holiday cards! Have you purchased or made unique cards for each of your clients? Including those you did business with earlier in the year but haven’t kept up Read more about 3 Reasons to Stop the Holiday Card Madness[…]
How to Plan Killer Topics for a Company Blog
One of the keys to running a great blog, is great blog planning. Whether you’re managing your own company blog, or writing for a client, here’s how to quickly and effectively generate killer topics to keep the blog hopping. One: Schedule Regular Sessions No scrambling around at the last minute to come up with blog Read more about How to Plan Killer Topics for a Company Blog[…]
How to Write Headlines That People Want to Click
A great deal has changed in the world since the Mad Men days, but Ogilvy’s dictum still stands: When you’ve written your headline, you’ve spent 80 cents out of your dollar. As much as we writers would love to think that great content will always get noticed, the reality is that people won’t read it if Read more about How to Write Headlines That People Want to Click[…]
How to Make More Money by Pricing Blog Writing Right
I got my start as a content marketer in 2001, before it was called content marketing. A few organizations I worked with had begun blogging, but it was difficult to quantify the business value, and so the practice was not widespread. The question at that time was not “How much does it cost to outsource a blog?” so Read more about How to Make More Money by Pricing Blog Writing Right[…]
How to Knock Your Sales Meetings Out of the Ballpark
Successful copywriters know great sales meetings are one key to their success. Here’s how to start knocking your sales meetings out of the ballpark.
Here’s How to Find Images for Your Blog Without Stealing from Artists
Everyone knows they need images for their blogs, and everyone knows you shouldn’t steal. Unfortunately, a lot of folks have trouble navigating those two rules at the same time. I recently read an article that advised writers to find images using a Google image search, and then to decide whether it is okay to use Read more about Here’s How to Find Images for Your Blog Without Stealing from Artists[…]
How to Come Up with Great Blog Post Ideas
Whether you’re blogging for yourself or a client, coming up with blog topics can be a source of pain, or it can be a lot of fun. One of the fastest and easiest ways to generate a lot of really great blog topic ideas is to work from a solid list of blog post categories. Read more about How to Come Up with Great Blog Post Ideas[…]
Here’s What Copywriters Need to Know About Money
As a general rule, Americans don’t like to talk about money. As a specific rule, writers really really don’t like to talk about money. The topic makes us feel kind of squirmy inside. Not to mention, if we were true artists, we wouldn’t even care about money! We’d be happy to starve! And if we’re Read more about Here’s What Copywriters Need to Know About Money[…]
How to Build Your Portfolio From Scratch
An excellent collection of writing samples is critical to winning good freelance writing clients. But if you’re just getting started in your copywriting career, you may be stuck in a Catch-22. You need the samples to get the jobs, but you need the jobs to get the samples. Dun duh duh dun dun DUHN! This article Read more about How to Build Your Portfolio From Scratch[…]
What Is a Sales Pipeline, and Why Do I Need One?
Question: I’m a copywriter. What on earth does a “sales pipeline” have to do with me? Answer: Everything. Release your resistance and listen. The key to every successful business is revenue. Without money coming in, there is no business. A copywriter with no money coming in, may still be a copywriter. A very hungry copywriter. Read more about What Is a Sales Pipeline, and Why Do I Need One?[…]