How to Come Up with Great Blog Post Ideas

Whether you’re blogging for yourself or a client, coming up with blog topics can be a source of pain, or it can be a lot of fun. One of the fastest and easiest ways to generate a lot of really great blog topic ideas is to work from a solid list of blog post categories. Read more about How to Come Up with Great Blog Post Ideas[…]

Here’s What Copywriters Need to Know About Money

As a general rule, Americans don’t like to talk about money. As a specific rule, writers really really don’t like to talk about money. The topic makes us feel kind of squirmy inside. Not to mention, if we were true artists, we wouldn’t even care about money! We’d be happy to starve! And if we’re Read more about Here’s What Copywriters Need to Know About Money[…]

How to Build Your Portfolio From Scratch

An excellent collection of writing samples is critical to winning good freelance writing clients.┬áBut if you’re just getting started in your copywriting career, you may be stuck in a Catch-22. You need the samples to get the jobs, but you need the jobs to get the samples. Dun duh duh dun dun DUHN! This article Read more about How to Build Your Portfolio From Scratch[…]

What Is a Sales Pipeline, and Why Do I Need One?

Question: I’m a copywriter. What on earth does a “sales pipeline” have to do with me? Answer: Everything. Release your resistance and listen. The key to every successful business is revenue. Without money coming in, there is no business. A copywriter with no money coming in, may still be a copywriter. A very hungry copywriter. Read more about What Is a Sales Pipeline, and Why Do I Need One?[…]

4 Things New Writers Waste Their Time On

If you’ve Googled “how to get started as a copywriter” recently, you’ve┬áprobably read a dozen articles with titles like, “How to be a professional writer in 24,000 easy steps.” From these bits of doggerel, you’ve learned a lot of bollux about what you need to get started. For instance, you may have learned that you Read more about 4 Things New Writers Waste Their Time On[…]