Here’s What Copywriters Need to Know About Money

As a general rule, Americans don’t like to talk about money. As a specific rule, writers really really don’t like to talk about money. The topic makes us feel kind of squirmy inside. Not to mention, if we were true artists, we wouldn’t even care about money! We’d be happy to starve! And if we’re Read more about Here’s What Copywriters Need to Know About Money[…]

What Is a Sales Pipeline, and Why Do I Need One?

Question: I’m a copywriter. What on earth does a “sales pipeline” have to do with me? Answer: Everything. Release your resistance and listen. The key to every successful business is revenue. Without money coming in, there is no business. A copywriter with no money coming in, may still be a copywriter. A very hungry copywriter. Read more about What Is a Sales Pipeline, and Why Do I Need One?[…]

Here’s How to Make 2018 Your Most Productive Year Yet

Often, copywriters feel bogged down by procrastination, disorganization, or general overwhelm. Rarely do we feel like we’ve accomplished as much as we wish we had in a given day. This is your year to change that. Use these three tips, and watch your productivity soar. One: Chunk and Checklist Sometimes, the thing that holds us Read more about Here’s How to Make 2018 Your Most Productive Year Yet[…]

How to Get Clients to Stop Driving You Crazy

Dear Heather, I really like this new client, but they’re driving me crazy! They pay really well, so I don’t want to let them go, but every time I get an email from them I get nervous. They say they like my work, but they want so many changes on every draft that I have Read more about How to Get Clients to Stop Driving You Crazy[…]

Why You Should Charge More for Your Writing

Several years ago, I had the privilege of chauffeuring a gentleman from Rwanda around Charlotte. He had come to the States to speak about conditions in his country, and to raise money for relief and to rebuild after the devastating civil wars that had ravaged that part of the world. Around lunchtime, we were down Read more about Why You Should Charge More for Your Writing[…]

Six Things Every New Freelance Writer Needs to Know

So. The urge to write professionally is burning in you. Maybe you need quick cash right now, or maybe you want to change your lifestyle long term. Whatever your reasons, your mind is swirling with questions: How do I do it? Can I do it? What is it like to be a professional copywriter? How Read more about Six Things Every New Freelance Writer Needs to Know[…]

How to Get More Work from Existing Clients

Other than selling your work for higher rates, nothing will increase your profit margins as a writer as much more work from existing clients. That’s why I was thrilled to get this question from Tom Mangan on LinkedIn: What is the key to getting repeat business from clients? This is an important question, because repeat business Read more about How to Get More Work from Existing Clients[…]

TGIM–How to Make Monday Your Favorite Day

Happy Monday, friends! Aren’t you excited to be back at work, productive and connected and satisfied after a long, boring weekend? What? You’re already looking forward to Friday? Oh, my friends. That is sad. Do you know you will spend more waking hours at work than at any other one focused activity? And are you Read more about TGIM–How to Make Monday Your Favorite Day[…]

The Quick-and-Dirty Pricing Guide for New Writers

Finally! You’ve got a live one. A marketer or other professional who wants you to write something for them, and now they want to know how much it’s going to cost. ACK. Is there anything anyone hates more than deciding what to charge? No, no there is not. If it’s any help at all, everyone Read more about The Quick-and-Dirty Pricing Guide for New Writers[…]