Here’s What Copywriters Need to Know About Money

As a general rule, Americans don’t like to talk about money. As a specific rule, writers really really don’t like to talk about money. The topic makes us feel kind of squirmy inside. Not to mention, if we were true artists, we wouldn’t even care about money! We’d be happy to starve! And if we’re Read more about Here’s What Copywriters Need to Know About Money[…]

How to Build Your Portfolio From Scratch

An excellent collection of writing samples is critical to winning good freelance writing clients. But if you’re just getting started in your copywriting career, you may be stuck in a Catch-22. You need the samples to get the jobs, but you need the jobs to get the samples. Dun duh duh dun dun DUHN! This article Read more about How to Build Your Portfolio From Scratch[…]

What Is a Sales Pipeline, and Why Do I Need One?

Question: I’m a copywriter. What on earth does a “sales pipeline” have to do with me? Answer: Everything. Release your resistance and listen. The key to every successful business is revenue. Without money coming in, there is no business. A copywriter with no money coming in, may still be a copywriter. A very hungry copywriter. Read more about What Is a Sales Pipeline, and Why Do I Need One?[…]

Here’s How to Make 2018 Your Most Productive Year Yet

Often, copywriters feel bogged down by procrastination, disorganization, or general overwhelm. Rarely do we feel like we’ve accomplished as much as we wish we had in a given day. This is your year to change that. Use these three tips, and watch your productivity soar. One: Chunk and Checklist Sometimes, the thing that holds us Read more about Here’s How to Make 2018 Your Most Productive Year Yet[…]

4 Things New Writers Waste Their Time On

If you’ve Googled “how to get started as a copywriter” recently, you’ve probably read a dozen articles with titles like, “How to be a professional writer in 24,000 easy steps.” From these bits of doggerel, you’ve learned a lot of bollux about what you need to get started. For instance, you may have learned that you Read more about 4 Things New Writers Waste Their Time On[…]

How to Get Clients to Stop Driving You Crazy

Dear Heather, I really like this new client, but they’re driving me crazy! They pay really well, so I don’t want to let them go, but every time I get an email from them I get nervous. They say they like my work, but they want so many changes on every draft that I have Read more about How to Get Clients to Stop Driving You Crazy[…]

How to Write a Contract That Won’t Drive You Crazy

Dear Heather, Do I really have to have a contract for every client? Sincerely, Every New Writer Ever   Dear New Writer, Yes. Sincerely, Me     This is one of those rare cases where there are literally no exceptions. Your contract is your not-so-secret weapon against clients driving you utterly bonkers and making you Read more about How to Write a Contract That Won’t Drive You Crazy[…]

6 Big Signs You Should Cut that Client Loose

When it comes to managing your writing career, you may think winning good clients is the most important thing you can do. And it is important. But almost as important is letting bad clients go. Bad clients are a drain on your precious time. And you ain’t got time for that. Of course, if you’re still Read more about 6 Big Signs You Should Cut that Client Loose[…]

This is How You Give Yourself a Raise

One of the joys of being self-employed is that you decide your hours, choose your clients, and give yourself a raise whenever you want, right? Ha. Ha. Ha. A friend of mine (whose company manufactures sorting systems) likes to say, “When you work for yourself, you only have to work half a day, and you get to decide Read more about This is How You Give Yourself a Raise[…]