How to Plan Killer Topics for a Company Blog

One of the keys to running a great blog, is great blog planning. Whether you’re managing your own company blog, or writing for a client, here’s how to quickly and effectively generate killer topics to keep the blog hopping. One: Schedule Regular Sessions No scrambling around at the last minute to come up with blog Read more about How to Plan Killer Topics for a Company Blog[…]

How to Write Headlines That People Want to Click

A great deal has changed in the world since the Mad Men days, but Ogilvy’s dictum still stands: When you’ve written your headline, you’ve spent 80 cents out of your dollar. As much as we writers would love to think that great content will always get noticed, the reality is that people won’t read it if Read more about How to Write Headlines That People Want to Click[…]

How to Make More Money by Pricing Blog Writing Right

I got my start as a content marketer in 2001, before it was called content marketing. A few organizations I worked with had begun blogging, but it was difficult to quantify the business value, and so the practice was not widespread. The question at that time was not “How much does it cost to outsource a blog?” so Read more about How to Make More Money by Pricing Blog Writing Right[…]

Here’s How to Find Images for Your Blog Without Stealing from Artists

Everyone knows they need images for their blogs, and everyone knows you shouldn’t steal. Unfortunately, a lot of folks have trouble navigating those two rules at the same time. I recently read an article that advised writers to find images using a Google image search, and then to decide whether it is okay to use Read more about Here’s How to Find Images for Your Blog Without Stealing from Artists[…]

How to Come Up with Great Blog Post Ideas

Whether you’re blogging for yourself or a client, coming up with blog topics can be a source of pain, or it can be a lot of fun. One of the fastest and easiest ways to generate a lot of really great blog topic ideas is to work from a solid list of blog post categories. Read more about How to Come Up with Great Blog Post Ideas[…]