Here’s What Copywriters Need to Know About Money

As a general rule, Americans don’t like to talk about money. As a specific rule, writers really really don’t like to talk about money. The topic makes us feel kind of squirmy inside. Not to mention, if we were true artists, we wouldn’t even care about money! We’d be happy to starve! And if we’re Read more about Here’s What Copywriters Need to Know About Money[…]

How to Build Your Portfolio From Scratch

An excellent collection of writing samples is critical to winning good freelance writing clients. But if you’re just getting started in your copywriting career, you may be stuck in a Catch-22. You need the samples to get the jobs, but you need the jobs to get the samples. Dun duh duh dun dun DUHN! This article Read more about How to Build Your Portfolio From Scratch[…]

What Is a Sales Pipeline, and Why Do I Need One?

Question: I’m a copywriter. What on earth does a “sales pipeline” have to do with me? Answer: Everything. Release your resistance and listen. The key to every successful business is revenue. Without money coming in, there is no business. A copywriter with no money coming in, may still be a copywriter. A very hungry copywriter. Read more about What Is a Sales Pipeline, and Why Do I Need One?[…]

Here’s How to Make 2018 Your Most Productive Year Yet

Often, copywriters feel bogged down by procrastination, disorganization, or general overwhelm. Rarely do we feel like we’ve accomplished as much as we wish we had in a given day. This is your year to change that. Use these three tips, and watch your productivity soar. One: Chunk and Checklist Sometimes, the thing that holds us Read more about Here’s How to Make 2018 Your Most Productive Year Yet[…]

4 Things New Writers Waste Their Time On

If you’ve Googled “how to get started as a copywriter” recently, you’ve probably read a dozen articles with titles like, “How to be a professional writer in 24,000 easy steps.” From these bits of doggerel, you’ve learned a lot of bollux about what you need to get started. For instance, you may have learned that you Read more about 4 Things New Writers Waste Their Time On[…]

How to Get Clients to Stop Driving You Crazy

Dear Heather, I really like this new client, but they’re driving me crazy! They pay really well, so I don’t want to let them go, but every time I get an email from them I get nervous. They say they like my work, but they want so many changes on every draft that I have Read more about How to Get Clients to Stop Driving You Crazy[…]

Why You Should Charge More for Your Writing

Several years ago, I had the privilege of chauffeuring a gentleman from Rwanda around Charlotte. He had come to the States to speak about conditions in his country, and to raise money for relief and to rebuild after the devastating civil wars that had ravaged that part of the world. Around lunchtime, we were down Read more about Why You Should Charge More for Your Writing[…]

Six Things Every New Freelance Writer Needs to Know

So. The urge to write professionally is burning in you. Maybe you need quick cash right now, or maybe you want to change your lifestyle long term. Whatever your reasons, your mind is swirling with questions: How do I do it? Can I do it? What is it like to be a professional copywriter? How Read more about Six Things Every New Freelance Writer Needs to Know[…]

How to Write a Contract That Won’t Drive You Crazy

Dear Heather, Do I really have to have a contract for every client? Sincerely, Every New Writer Ever   Dear New Writer, Yes. Sincerely, Me     This is one of those rare cases where there are literally no exceptions. Your contract is your not-so-secret weapon against clients driving you utterly bonkers and making you Read more about How to Write a Contract That Won’t Drive You Crazy[…]