A great deal has changed in the world since the Mad Men days, but Ogilvy’s dictum still stands: When you’ve written your headline, you’ve spent 80 cents out of your dollar. As much as we writers would love to think that great content will always get noticed, the reality is that people won’t read it if Read more about How to Write Headlines That People Want to Click[…]
I got my start as a content marketer in 2001, before it was called content marketing. A few organizations I worked with had begun blogging, but it was difficult to quantify the business value, and so the practice was not widespread. The question at that time was not “How much does it cost to outsource a blog?” so Read more about How to Make More Money by Pricing Blog Writing Right[…]
Successful copywriters know great sales meetings are one key to their success. Here’s how to start knocking your sales meetings out of the ballpark.
Everyone knows they need images for their blogs, and everyone knows you shouldn’t steal. Unfortunately, a lot of folks have trouble navigating those two rules at the same time. I recently read an article that advised writers to find images using a Google image search, and then to decide whether it is okay to use Read more about Here’s How to Find Images for Your Blog Without Stealing from Artists[…]
Whether you’re blogging for yourself or a client, coming up with blog topics can be a source of pain, or it can be a lot of fun. One of the fastest and easiest ways to generate a lot of really great blog topic ideas is to work from a solid list of blog post categories. Read more about How to Come Up with Great Blog Post Ideas[…]
As a general rule, Americans don’t like to talk about money. As a specific rule, writers really really don’t like to talk about money. The topic makes us feel kind of squirmy inside. Not to mention, if we were true artists, we wouldn’t even care about money! We’d be happy to starve! And if we’re Read more about Here’s What Copywriters Need to Know About Money[…]
An excellent collection of writing samples is critical to winning good freelance writing clients. But if you’re just getting started in your copywriting career, you may be stuck in a Catch-22. You need the samples to get the jobs, but you need the jobs to get the samples. Dun duh duh dun dun DUHN! This article Read more about How to Build Your Portfolio From Scratch[…]
Question: I’m a copywriter. What on earth does a “sales pipeline” have to do with me? Answer: Everything. Release your resistance and listen. The key to every successful business is revenue. Without money coming in, there is no business. A copywriter with no money coming in, may still be a copywriter. A very hungry copywriter. Read more about What Is a Sales Pipeline, and Why Do I Need One?[…]
Often, copywriters feel bogged down by procrastination, disorganization, or general overwhelm. Rarely do we feel like we’ve accomplished as much as we wish we had in a given day. This is your year to change that. Use these three tips, and watch your productivity soar. One: Chunk and Checklist Sometimes, the thing that holds us Read more about Here’s How to Make 2018 Your Most Productive Year Yet[…]
Starting a new project can feel like an avalanche of information and to-dos, and can get overwhelming pretty quickly. I’ve learned that there are really only three questions to ask, and the answers to those will give you everything you need to proceed.