How to Write Headlines That People Want to Click

A great deal has changed in the world since the Mad Men days, but Ogilvy’s dictum still stands: When you’ve written your headline, you’ve spent 80 cents out of your dollar. As much as we writers would love to think that great content will always get noticed, the reality is that people won’t read it if Read more about How to Write Headlines That People Want to Click[…]

How to Make More Money by Pricing Blog Writing Right

I got my start as a content marketer in 2001, before it was called content marketing. A few organizations I worked with had begun blogging, but it was difficult to quantify the business value, and so the practice was not widespread. The question at that time was not “How much does it cost to outsource a blog?” so Read more about How to Make More Money by Pricing Blog Writing Right[…]