How to Develop Marketing Personas (and Why) [Free Template]

When I talk to marketing professionals about content, one of the biggest complaints I hear is that many writers don’t know how to communicate in a peer-to-peer tone with their audience. This is especially true in B2B (business to business) markets, where buyers are likely defined by their role in an organization, whether it’s a Read more about How to Develop Marketing Personas (and Why) [Free Template][…]