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Starting a new project can feel like an avalanche of information and to-dos, and can get overwhelming pretty quickly. I’ve learned that there are really only three questions to ask, and the answers to those will give you everything you need to proceed.
If you’ve Googled “how to get started as a copywriter” recently, you’ve probably read a dozen articles with titles like, “How to be a professional writer in 24,000 easy steps.” From these bits of doggerel, you’ve learned a lot of bollux about what you need to get started. For instance, you may have learned that you Read more about 4 Things New Writers Waste Their Time On[…]
Dear Heather, I really like this new client, but they’re driving me crazy! They pay really well, so I don’t want to let them go, but every time I get an email from them I get nervous. They say they like my work, but they want so many changes on every draft that I have Read more about How to Get Clients to Stop Driving You Crazy[…]
Several years ago, I had the privilege of chauffeuring a gentleman from Rwanda around Charlotte. He had come to the States to speak about conditions in his country, and to raise money for relief and to rebuild after the devastating civil wars that had ravaged that part of the world. Around lunchtime, we were down Read more about Why You Should Charge More for Your Writing[…]
So. The urge to write professionally is burning in you. Maybe you need quick cash right now, or maybe you want to change your lifestyle long term. Whatever your reasons, your mind is swirling with questions: How do I do it? Can I do it? What is it like to be a professional copywriter? How Read more about Six Things Every New Freelance Writer Needs to Know[…]
Dear Heather, Do I really have to have a contract for every client? Sincerely, Every New Writer Ever Dear New Writer, Yes. Sincerely, Me This is one of those rare cases where there are literally no exceptions. Your contract is your not-so-secret weapon against clients driving you utterly bonkers and making you Read more about How to Write a Contract That Won’t Drive You Crazy[…]
When it comes to managing your writing career, you may think winning good clients is the most important thing you can do. And it is important. But almost as important is letting bad clients go. Bad clients are a drain on your precious time. And you ain’t got time for that. Of course, if you’re still Read more about 6 Big Signs You Should Cut that Client Loose[…]
One of the joys of being self-employed is that you decide your hours, choose your clients, and give yourself a raise whenever you want, right? Ha. Ha. Ha. A friend of mine (whose company manufactures sorting systems) likes to say, “When you work for yourself, you only have to work half a day, and you get to decide Read more about This is How You Give Yourself a Raise[…]
Other than selling your work for higher rates, nothing will increase your profit margins as a writer as much more work from existing clients. That’s why I was thrilled to get this question from Tom Mangan on LinkedIn: What is the key to getting repeat business from clients? This is an important question, because repeat business Read more about How to Get More Work from Existing Clients[…]
Happy Monday, friends! Aren’t you excited to be back at work, productive and connected and satisfied after a long, boring weekend? What? You’re already looking forward to Friday? Oh, my friends. That is sad. Do you know you will spend more waking hours at work than at any other one focused activity? And are you Read more about TGIM–How to Make Monday Your Favorite Day[…]